eCommerce Blog

Selling stuff online? Cool. Losing money on every sale? Not cool. Here’s how contribution margin keeps your biz from being a fancy hobby.

Finally, an ecommerce metric that doesn't change every five minutes. Learn why AOV is your most reliable friend.

Tired of throwing money at Facebook ads like it's monopoly cash? Learn about New Customer Acquisition Cost and stop overpaying for customers who would've bought anyway.

A no-nonsense guide to ecommerce tax deductions that won't put you to sleep. Unless you're reading it at 3 AM while organizing receipts. Then that's on you.

Think your 10x ROAS is impressive? Learn why your killer numbers might actually mean you're setting money on fire.

Regular ROAS is like counting calories but ignoring where they came from - pizza or broccoli. Learn how NC ROAS gives you the full picture of your ad spend's actual impact.

Your sales channels are like siblings - they fight, they compete, and sometimes they gang up on you. Learn to be the parent your revenue streams need.

Discover why your total revenue number is lying to you, and how splitting new vs returning customer revenue changes everything. An accountant's no-nonsense guide.

Your products have stories to tell - some are heroes, others are zeros, and a few are secret cannibals. Here's how to decode what they're up to.