eCommerce Blog

Your Shopify dashboard and your horoscope offer roughly the same planning value. Five cohort KPIs that do the actual job.

How to set a CAC target based on your data instead of a random number you heard a on a podcast.

Your Shopify dashboard does not show the true customer lifetime value. So we built a free tool which does.

A guide to figuring out which of your ads are actually driving sales — and which ones are just taking credit for showing up

Your QuickBooks says $50K in inventory. Your 3PL says otherwise. Your IMS has a third opinion. Somebody's lying—and it's probably all three.

6-7% add to cart rate? Congrats, you're perfectly average! Your mom would be so proud. (Okay, maybe we can do better than average together.)

We did the math on average ecommerce CLV so you can figure out if you're winning or just really good at losing money slowly.

Your customers are spending $150 per order. Or $67. Or $324. Depends on what you sell and where they live. Here's how to stop comparing yourself to the wrong benchmarks.

Everyone's abandoning their carts and your accountant is crying. Here's the data on why it's happening and how to fix it without discounting yourself into oblivion.