eCommerce Blog

The better your retention, the less your topline can be trusted as an early warning system.

Supplement CAC runs $30 to $80, a range so wide it's basically a horoscope. Here's how to find the one number that's actually yours.

aMER is useful. It’s also a great way to sound smart while losing money. Learn how to calculate it properly and use it without wrecking profit.

Your Shopify dashboard and your horoscope offer roughly the same planning value. Five cohort KPIs that do the actual job.

How to set a CAC target based on your data instead of a random number you heard a on a podcast.

Your Shopify dashboard does not show the true customer lifetime value. So we built a free tool which does.

A guide to figuring out which of your ads are actually driving sales — and which ones are just taking credit for showing up

Your QuickBooks says $50K in inventory. Your 3PL says otherwise. Your IMS has a third opinion. Somebody's lying—and it's probably all three.

6-7% add to cart rate? Congrats, you're perfectly average! Your mom would be so proud. (Okay, maybe we can do better than average together.)