eCommerce Blog

May 23, 2025

Finally, an ecommerce metric that doesn't change every five minutes. Learn why AOV is your most reliable friend.

May 21, 2025

Tired of throwing money at Facebook ads like it's monopoly cash? Learn about New Customer Acquisition Cost and stop overpaying for customers who would've bought anyway.

May 21, 2025

A no-nonsense guide to ecommerce tax deductions that won't put you to sleep. Unless you're reading it at 3 AM while organizing receipts. Then that's on you.

May 19, 2025

Think your 10x ROAS is impressive? Learn why your killer numbers might actually mean you're setting money on fire.

April 29, 2025

Regular ROAS is like counting calories but ignoring where they came from - pizza or broccoli. Learn how NC ROAS gives you the full picture of your ad spend's actual impact.

April 26, 2025

Your sales channels are like siblings - they fight, they compete, and sometimes they gang up on you. Learn to be the parent your revenue streams need.

April 24, 2025

Discover why your total revenue number is lying to you, and how splitting new vs returning customer revenue changes everything. An accountant's no-nonsense guide.

April 22, 2025

Your products have stories to tell - some are heroes, others are zeros, and a few are secret cannibals. Here's how to decode what they're up to.

April 17, 2025

Ever wonder if your discounts are working or just eating your profits for breakfast? Here's how to tell the difference.