August 22, 2025
What Does a Fractional eCommerce CFO Do Exactly?
Is your 'profitable' business keeping you awake at 3 AM checking your bank balance? Find out why with a fractional CFO: like therapy, but with spreadsheets that actually work.
A no-nonsense guide to ecommerce tax deductions that won't put you to sleep. Unless you're reading it at 3 AM while organizing receipts. Then that's on you.
Think your 10x ROAS is impressive? Learn why your killer numbers might actually mean you're setting money on fire.
Regular ROAS is like counting calories but ignoring where they came from - pizza or broccoli. Learn how NC ROAS gives you the full picture of your ad spend's actual impact.
Your sales channels are like siblings - they fight, they compete, and sometimes they gang up on you. Learn to be the parent your revenue streams need.
Discover why your total revenue number is lying to you, and how splitting new vs returning customer revenue changes everything. An accountant's no-nonsense guide.
Your products have stories to tell - some are heroes, others are zeros, and a few are secret cannibals. Here's how to decode what they're up to.
Ever wonder if your discounts are working or just eating your profits for breakfast? Here's how to tell the difference.
Sales tax giving you a headache? Here's exactly when you need to collect it for out-of-state sales (and when you can ignore it).
Ever wondered what billionaires do when they get bored online? From a $40M jet bought through email to a $1B pizza (yes, really), these are the most insane "Add to Cart" moments in history.
Identify where your margins are too thin and where you have room to grow.
