December 25, 2025
The Average Add to Cart Rate Dropped to 6.2% in 2025
6-7% add to cart rate? Congrats, you're perfectly average! Your mom would be so proud. (Okay, maybe we can do better than average together.)
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eCommerce Blog
June 12, 2025
Online selling = fun. Ecommerce taxes = panic attacks. 💸 Here’s how to keep Uncle Sam happy (and your sanity intact). Read now & thank us later!
June 6, 2025
Selling stuff online? Cool. Losing money on every sale? Not cool. Here’s how contribution margin keeps your biz from being a fancy hobby.
May 23, 2025
Finally, an ecommerce metric that doesn't change every five minutes. Learn why AOV is your most reliable friend.
May 21, 2025
Tired of throwing money at Facebook ads like it's monopoly cash? Learn about New Customer Acquisition Cost and stop overpaying for customers who would've bought anyway.
May 21, 2025
A no-nonsense guide to ecommerce tax deductions that won't put you to sleep. Unless you're reading it at 3 AM while organizing receipts. Then that's on you.
May 19, 2025
Think your 10x ROAS is impressive? Learn why your killer numbers might actually mean you're setting money on fire.
April 29, 2025
Regular ROAS is like counting calories but ignoring where they came from - pizza or broccoli. Learn how NC ROAS gives you the full picture of your ad spend's actual impact.
April 26, 2025
Your sales channels are like siblings - they fight, they compete, and sometimes they gang up on you. Learn to be the parent your revenue streams need.
April 24, 2025
Discover why your total revenue number is lying to you, and how splitting new vs returning customer revenue changes everything. An accountant's no-nonsense guide.
