Scale faster
with data-backed eCommerce finance
Your fractional finance stack that handles everything: bookkeeping, accounting, taxes and CFO-level strategy.
Trusted by
Your fractional finance stack,
built for eCommerce growth.
At UpCounting, we help your business grow by delivering a combination of skills that’s rare in the eCommerce world, for a razor-sharp edge over your competition.
eCommerce Accounting
Powerful cloud-based accounting technology and expert CPAs, offering you an accurate, cost-effective plan tailored to your business.
eCommerce Bookkepping
Your eCommerce business is more than just sales and numbers; it’s your hard work, your passion, and your dream. We understand this, and that’s why we’re here to help.
eCommerce CFO
Think bigger, grow smarter. Our CFO services give you the financial insight and strategy to scale confidently—turning today’s hard work into tomorrow’s momentum.
eCommerce Tax Management
Designed to handle the intricacies of digital transactions and global tax rules, we free your time and energy to focus on what really matters – scaling your eCommerce business.
Our clients think we're pretty great!
Looking to boost your profits?
Reach out to schedule a free consultation call. We'd love to tell you about how we work and help you discover whether we're the right fit for you.
We’ve (actually) been there...
How many accountants do you know who’ve built Shopify stores from scratch? Run Facebook Ad campaigns? Managed entire eComm content strategies?
At UpCounting, we have.
When we say we know eCommerce, we’re talking about the real-world, first-hand experience. The kind of experience that allows us to go far beyond the typical advice other CPAs offer.
We’ll help you understand where to save and where to spend for maximum ROI, turning expenses into smart business investments
We’ll make sure you get through the growing pains and come out stronger.
Amazing Reviews
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Top notch service and quality. Jonathan, Max and the team have years of experience and it shines through in their work and dedication to customer service. Thank you for all your help!
Deep financial insights
We take the time to get to know the nuances of your business, so you can feel confident that we’re working from the same deep level of understanding that an in-house accountant would have.
But we bring something equally valuable to the table: a fresh perspective on the current market and what other growing eComm sellers are doing right now.
That means we help you get—and stay—ahead of the competition.
Result? Your Scale Faster!
Why we're different...
We're eCommerce experts
We don’t just talk the talk...we’ve walked the walk. Our CPAs have first-hand experience building and scaling successful eCommerce stores. We know what works, and we can offer valuable, targeted advice to help you reach your goals.
We’re fast and agile
Stubborn? Set in our ways? Not by a long shot. We’re constantly on the lookout for ways to help you improve, and when we find them, we move swiftly and efficiently. We’re nimble enough to change direction and steer around.
We put you first
To scale rapidly, you need a partner who puts you first. That’s why we accept a limited number of clients, allowing us to be fully dedicated to their journey and providing them with the availability and exceptional service they deserve.
We don’t stop
We dig deep to find the hidden potential in your ecom business, and we put in the work to make it happen. When we get good results, we don’t relax and pat ourselves on the back.
Featured & seen in
Our team
Perfect books, always-on-time filings, seamless communication, and
zero headaches for you. All with a focus on helping you scale.
Why attention to detail is your key to victory
eCommerce has never been more exciting — or more competitive — than it is right now. To get ahead, hundreds of little details need to be executed just right. But with so many moving parts, getting them to work together successfully can feel impossible!
The pitfalls of outsourcing
When you outsource tasks to several different companies, you run a huge risk: they don’t communicate and end up undermining one another. It’s sloppy, complicated, and wasteful. Your business suffers.
Unlock your ambitions
When you’re ready to scale, you need a partner who has the expertise you need and a deep understanding of how all the parts work together, so you can finally achieve your ambitious goals.
Frequently asked questions
Scale smarter with finance built for eCommerce
Let’s talk about your goals and see how our fractional finance stack can bring clarity, strcture, and strategy to your brand’s growth.