eCom Financial Tools

Know Whether Your Acquisition Strategy Is Actually Working
Most founders track ROAS. Almost none track whether the customers they're acquiring are actually profitable over time — or whether their returning customers are quietly carrying the whole business.
That's what this model is for.
Why You Need This Resource
✔️ Whether your new customer acquisition is profitable or subsidized by returning customers.
✔️ How advertising spend and CAC connect to real contribution margin, not just revenue.
✔️ The split between new and returning customer profitability so you know where your business actually stands.
✔️ How fixed expenses and profit shake out once you factor in the full picture.
Other Resources
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