FOR ECOMMERCE

We help 7 & 8-figure
brands scale profitably

Claim your FREE 30min Growth Call (worth $500). We’ll uncover where you’re leaving money on the table and how our clients boost margins by up to 30%.

Book A Free Call

Working with UpCounting has been a game-changer for my business! Their team really knows their stuff, but more importantly, they genuinely care about helping us succeed. They took the time to understand my business and gave me insights that went way beyond just the numbers.

Michael Libman

The UpCounting team is one of the best out there. Always available for any questions you have, a supportive and attentive team. I have been working with them since Day 1 inception of my business, and truly could not have done it without their guidance and support. Highly recommend!

Vanessa Triassi

Upcounting team is amazing, and we absolutely love working with them! They are super professional, easy-going and knows their stuff. If you are in the ecom space (or own your local businesses) and need to get a clear understanding of your P&L to make strategic decisions, they are the one!

Kristen M.

Unlock sustainable growth
through strategic accounting

Turn Your Numbers Into a Roadmap for Profitable Growth. It’s like having an in-house accounting team, but better.

Scale profitably with
deep financial insights

No more flying blind. No more surprises. Just a clear path to scaling your brand profitably and sustainably.

When you're scaling fast, the last thing you need is the lack of understanding your numbers and go bankrupt because of confusing reports, unclear margins, and cash flow that feels like a guessing game.

With a custom dashboard tailored to your business and expert eyes on your finances, you’ll finally get the clarity you need to make smart, confident decisions.

Why brand choose us

96%

reduced closing time

50%

revenue increase

50%

cost reduction

What happens next

Get access to the right tools and a a growth-focused team that power some of the fastest-growing 7 & 8-figure brands.

Meet your growth CPA

Your dedicated CPA audits your numbers and connects your toolsto set the foundation for better decisions and bigger margins.

Clarity at a glance

Once your dashboard is live, we reveal what’s working, what’s leaking profit, and what needs to change to scale profitably.

Scale with strategy

With ongoing reports, monthly check-ins with your dedicated CPA, you’ll have the clarity and confidence to move fast  without the risk.

Our team

Perfect books, always-on-time filings, seamless communication, and
zero headaches for you. All with a focus on helping you scale.

Abir Syed, CPA

Abir Syed, CPA

Co-Founder

Max Dadouche, CPA

Max Dadouche, CPA

Co-Founder

Jonathan Iacobo, CPA

Jonathan Iacobo, CPA

Co-Founder

Abir Syed, CPA

Abir Syed, CPA

Co-Founder

Max Dadouche, CPA

Max Dadouche, CPA

Co-Founder

Jonathan Iacobo, CPA

Jonathan Iacobo, CPA

Co-Founder

Our clients think
we're pretty great

"UpCounting has been a standout partner thanks to their deep ecommerce knowledge, Canadian compliance expertise, and cross-border experience. They're proactive, responsive, and offer tailored advice that makes our operations smoother. Strategic, reliable, and easy to work with—exactly what we needed."

Faisal Al-Jabri, RoseSkin

"They've been with us since day one, laying the financial groundwork for our growth into an 8-figure brand. With UpCounting’s strategic support, we gained the clarity to scale smartly—leading to a 216% increase in sales, 279% in gross profit, and 106% in EBITDA. She's become a trusted CFO-level partner and a true extension of our team."

Safir Shnayderman, DesignME

Why we're different...

We're eCommerce experts

We don’t just talk the talk...we’ve walked the walk. Our CPAs have first-hand experience building and scaling successful eCommerce stores. We know what works, and we can offer valuable, targeted advice to help you reach your goals.

We’re fast and agile

Stubborn? Set in our ways? Not by a long shot. We’re constantly on the lookout for ways to help you improve, and when we find them, we move swiftly and efficiently. We’re nimble enough to change direction and steer around.

We put you first

To scale rapidly, you need a partner who puts you first. That’s why we accept a limited number of clients, allowing us to be fully dedicated to their journey and providing them with the availability and exceptional service they deserve.

We don’t stop

We dig deep to find the hidden potential in your ecom business, and we put in the work to make it happen. When we get good results, we don’t relax and pat ourselves on the back.

We used to close books once a year. Now it takes 2 hours and we’ve doubled our business. UpCounting helps us make smarter, faster decisions.

Henry Liu

Co-Founder at MOD Lighting

Accurate reports and fast support made investor updates smoother. Now our lead investors feel confident and fully engaged.

Joaquin Sanchez

CFO & Co-Founder at Salt Athletic

Our accountants didn’t get eCommerce, but UpCounting just gets it: from cross-border compliance to tailored, strategic advice. The support has been a game-changer.

Faisal Al-Jabri

Founder & CEO

Frequently
Asked Questions

Who is UpCounting best suited for?
We work with fast-growing eCommerce brands. If you're running an online store and looking for specialized accounting support that scales with your business, we’re the right fit.
What makes UpCounting different from other accounting firms?
At UpCounting, we use accounting as a tool for better business strategy. Every client gets tailored support, real-time communication via Slack, and a dedicated team that feels like an extension of your own. We provide monthly reporting, strategic check-ins, and a personalized financial dashboard to give you full visibility into your numbers so you’re never in the dark and always ready to grow.
What accounting services do you offer for eCommerce?
Our services include: accounting, bookkeeping, sales tax compliance, financial reporting, ERP implementation support, cashflow forecasting, tax filing and advisory services, as well as accounting for Amazon and retail.
Do I get access to a dashboard to track my finances?
Yes! We provide eCommerece brands with a customized financial dashboard that gives you in-depth visibility into your revenue, expenses, cashflow, and key metrics. It’s built just for your business so you always know where you stand and where you're headed.
Do you work with international eCommerce brands?
Yes! UpCounting serves clients across the globe. We understand the complexities of international operations, VAT, and cross-border tax regulations.
Can you help with sales tax compliance?
Absolutely. We help eCommerce brands stay compliant with local, state, and international sales tax requirements, including setting up sales tax collection and filing reports. In some cases our team will handle sales tax internally, and in others, we have a network of partners who specialize in sales tax for various jurisdictions.
How does onboarding work?
We start with a discovery call to understand your business and accounting needs. Then, we handle the software setup, data clean-up (if needed), and ensure a smooth transition with dedicated onboarding support.
What tools and software do you use?
We work with leading platforms like:
-Shopify
-Quickbooks
-Xero
-Netsuite
-A2X
-Stripe
-Amazon Seller Central
-Walmart Marketplace
-BigCommerce
-PayPal
-Plooto
-Bill.com
-Dext
-ADP
-Wagepoint
-Gusto
How much do your services cost?
Our pricing is tailored to each client based on business size, sales channels, and service needs. Contact us for a free consultation and a custom quote.
How do I get started with UpCounting?
Getting started is easy! Just book a free consultation with our team. We’ll walk you through the process and see how we can help your business thrive.

Who is UpCounting best suited for?

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Schedule a call—no strings attached.

Take charge and finally set your eCommerce business on a path to real growth.We have limited slots for our eCommerce accounting services so apply now.Ready to unlock your eCommerce store’s full potential?It all begins with a simple, friendly call.Ready to discover your company’s potential?