For eCommerce Brands Wanting To Scale to 9-Figures

Make smarter scaling decisions with clear eCommerce finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

Your fractional finance stack that handles everything: bookkeeping, accounting, and CFO-level strategy.

In one week, we’ll transform your eCommerce and accounting data into a clear, founder-ready dashboard so you can start growing sustainably.

Book A Call

Trusted by

"Before UpCounting, we were stuck closing our books once a year with no clear financial picture. Now we finish our closing in just 2 hours, have doubled our business, and can make smarter decisions, especially around ad spend. Their modern, personal approach and e-commerce expertise earn a solid 9.5/10."

Henry Liu
Co-Founder at MOD Lighting

The fractional finance stack built for
growth-minded brands

Clean books. Clear visibility.

Accurate, up-to-date books mean real-time visibility into your brand’s performance. No more messy reports or guessing your numbers — just clarity you can act on.

eCommerce experts for your growth.

Our team lives and breathes eCommerce. From revenue recognition to inventory forecasting, we know what drives online brands forward and how to keep you profitable.

Finance that grows with your brand.

As your store expands, your finances shouldn’t slow you down. Our fractional finance stack adapts to your growth: adding structure, insight, and compliance every step of the way.

The bridge between financial data and business decisions

We’ve run stores, managed ads, and obsessed over margins so we know the pain when your financials don’t tell you what’s really happening.

That’s why we built the dashboard eCommerce founders have always wanted: all your key metrics in one place, showing where your money’s going and which channels drive profit.

Book A Call

Our team

Perfect books, always-on-time filings, seamless communication, and
zero headaches for you. All with a focus on helping you scale.

Abir Syed, CPA

Abir Syed, CPA

Co-Founder

Max Dadouche, CPA

Max Dadouche, CPA

Co-Founder

Jonathan Iacobo, CPA

Jonathan Iacobo, CPA

Co-Founder

Abir Syed, CPA

Abir Syed, CPA

Co-Founder

Max Dadouche, CPA

Max Dadouche, CPA

Co-Founder

Jonathan Iacobo, CPA

Jonathan Iacobo, CPA

Co-Founder

Success stories

Learn How We Helped Brand Turn into a Success Story

Faisal Al-Jabri

RoseSkin

Safir Shnayderman

DesignME

Roberto Rebelo

Manmade

Luke Elliot

Rentall

Frequently asked questions

What is a “fractional finance stack”?
It’s your entire finance department — bookkeeping, accounting, tax, and CFO strategy — delivered as an integrated, flexible service. You get the clarity and control of a full in-house team, without the overhead.
How is UpCounting different from a traditional accounting firm?
Traditional firms focus on compliance, while we focus on revenue. Our team combines eCommerce experience with CFO-level strategy to help you make smarter, faster decisions using your numbers, not just report them.
What does onboarding look like?
We start by cleaning and connecting your data across sales channels, payment processors, and platforms. Within the first few weeks, you’ll have full visibility through your custom dashboard, turning financial noise into actionable insights.
What tools and platforms do you work with?
We integrate directly with Shopify, Amazon, Stripe, Xero, and QuickBooks, plus the tools that power your tech stack. If it touches your revenue or expenses, we make sure it’s tracked, synced, and accurate.
What types of businesses do you work with?
We specialize in established eCommerce brands doing $3M+ ARR that are ready to scale sustainably. If you’re growing fast and need a finance team that grows with you, we’re the right fit.
When will I start seeing value?
As soon as your numbers are clean and connected, you’ll gain instant visibility into your business health. Most clients say they start making better, faster decisions within the first few weeks, simply because they finally trust their data.

Scale smarter with finance built for eCommerce

Let’s talk about your goals and see how our fractional finance stack can bring clarity, structure, and strategy to your brand’s growth.

Book A Call

©2025 UpCounting. All Rights Reserved.

Privacy Policy
Terms & Conditions