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Built for Business Owners,
Backed by Growth Experts

As your brand scales, you need CPAs who know your business to help you level up. Keep your finances in check and your business compliant with expert guidance tailored to your unique needs.

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Hey!👋

Entrepreneurs...

As you scale things keep getting busier, but also way more exciting. There's a lot going on, and everything is urgent and important.

Reliable insights into your costs help you better manage inventory. A strong understanding of your cashflow helps you better invest in marketing and growth.

Your accountant should understand both to give the best advice. Work with pros who know how to balance the business fundamentals as well as invest in growth.

Hey!👋

eCommerce Entrepreneurs...

As you scale things keep getting busier, but also way more exciting. There's a lot going on, and everything is urgent and important.

Reliable insights into your costs help to better manage inventory. A strong understanding of your ROAS and cashflow helps you better invest in marketing and growth.

Your accountant should understand both to give the best advice. Work with pros who know how to balance the business fundamentals as well as investing in growth.

Hey!👋

eCommerce Entrepreneurs...

As you scale things keep getting busier, but also way more exciting. There's a lot going on, and everything is urgent and important.

Reliable insights into your costs help to better manage inventory. A strong understanding of your ROAS and cashflow helps you better invest in marketing and growth.

Your accountant should understand both to give the best advice. Work with pros who know how to balance the business fundamentals as well as investing in growth.

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You Need An Accountant Who Gets You...

If you’re working with a traditional accountant or struggling to handle the accounting yourself, you’re not set up to achieve your #1 goal: GROWTH.

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Save Where it Counts

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Spend Smarter

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Scale Faster

Still Working With A Traditional Accountant?

Here’s What You’re Missing Out On.

Traditionally, CPAs balance your books and help you cut expenses. In today’s world, you need way more than that.

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We’ve (Actually) Been There...

We’ve worked with service providers, startups, and product-based businesses. We understand what growth looks like and how to support it with financial clarity.

We’re talking about the real-world, first-hand experience. The kind of experience that allows us to go far beyond the typical advice other CPAs offer.

We’ll help you understand where to save and where to spend for maximum ROI, turning expenses into smart business investments.

We’ll make sure you get through the growing pains and come out stronger.

Want to experience a specialist?

Reach out to schedule a free consultation call. We'd love to tell you about how we work and help you discover whether we're the right fit for you.

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Our Team

Perfect books, always-on-time filings, seamless communication, and zero headaches for you. All with a focus on helping you scale.

Abir Syed, CPA

Co-Founder

Max Dadouche, CPA

Co-Founder

Jonathan Iacobo, CPA

Co-Founder

We’re Growth Accountants
for Expert CPAs.

Perfect books, always-on-time filings, seamless communication, and zero headaches for you. All with a focus on helping you scale.

Accounting

Accounting

Our expert CPAs manage your financial data & keep you in the loop without burying you in paperwork.

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CFO Services

Senior-level strategic advice to help you make the best financial decisions and reach your goals faster.

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Taxes

Minimize your tax bill & maximize cash in your pocket - no matter how complex your tax situation.

We Work How You Work

No more stacks of spreadsheets or tedious meetings. At UpCounting, we’re digital natives, like you.

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Powerful Cloud Tech. Seamless Integrations.

You’re a busy entrepreneur. Your accountant should make your life easier, so you can focus on what matters.

That’s why we collaborate with you virtually and in real time, working with powerful cloud tech to make everything simpler.

Using today’s best digital tools, we provide those seamless integrations that make everything run more smoothly.

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Like Having An In-House Accounting Team, But Better.

Get the CPA skills you need on demand, without the high costs & risks of hiring an in-house accountant.

Deep Financial Insights

We take the time to get to know the nuances of your business, so you can feel confident that we’re working from the same deep level of understanding that an in-house accountant would have.

But we bring something equally valuable to the table: a fresh perspective on the current market and  what other growing businesses are doing right now.

That means we help you get—and stay—ahead of the competition.

Result? Your Scale Faster!

Book A Free Call

Like Having An In-House Accounting Team, But Better.

Get the CPA skills you need on demand, without the high costs & risks of hiring an in-house accountant.

Rocket

Wider, Perspective, Faster Growth.

We take the time to get to know the nuances of your business, so you can feel confident that we’re working from the same deep level of understanding that an in-house accountant would have.

But we bring something equally valuable to the table: a fresh perspective on the current market and  what other growing eComm sellers are doing right now.

That means we help you get—and stay—ahead of the competition.

Result? Your Scale Faster!

Book A Free Call

How It Works

We know how valuable your time is, so we make it simple.

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01. Let's Chat

It’s friendly, free, and 100% non-binding. We’ll discuss your company, your current challenges, and how your expert CPAs can help.

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02. Getting Started

We’ll help you choose the right services depending on your business needs and goals, and we’ll lay the foundation for a successful partnership.

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03. Hold on tight!

You’ll see drastic, rapid improvement. And we’ll keep tracking your results and refining your plan as you scale, so you see lasting growth.

Our clients think we're pretty great

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Hosea Chang

COO, Hayden Girls

"UpCounting's specialists are the ideal consultants. We’ve been fortunate to have them and intend to work with them for as long as we’re in business!"

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Mohammed Ashour

CEO, Aspire Food Group

"UpCounting has the impressive capacity to be creative, nimble and efficient. They will embrace your team and internalize your challenges as if they were their own."

Our clients think we're pretty great

Why we're different...

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We're Growth Experts

We don’t just talk the talk...we’ve walked the walk. Our CPAs have first-hand experience building and scaling successful businesses. We know what works, and we can offer valuable, targeted advice to help you reach your goals.

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We’re fast and agile

Stubborn? Set in our ways? Not by a long shot. We’re constantly on the lookout for ways to help you improve, and when we find them, we move swiftly and efficiently. We’re nimble enough to change direction and steer around.

we put you first

We put you first

To scale rapidly, you need a partner who puts you first. That’s why we accept a limited number of clients, allowing us to be fully dedicated to their journey and providing them with the availability and exceptional service they deserve.

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We don’t stop

We dig deep to find the hidden potential in your business, and we put in the work to make it happen. When we get good results, we don’t relax and pat ourselves on the back. We capitalize on that momentum and take you even further.

Ready to scale with a Growth Accountant?

Frequently
Asked Questions

Who is UpCounting best suited for?
We work with fast-growing eCommerce brands. If you're running an online store and looking for specialized accounting support that scales with your business, we’re the right fit.
What makes UpCounting different from other accounting firms?
At UpCounting, we use accounting as a tool for better business strategy. Every client gets tailored support, real-time communication via Slack, and a dedicated team that feels like an extension of your own. We provide monthly reporting, strategic check-ins, and a personalized financial dashboard to give you full visibility into your numbers so you’re never in the dark and always ready to grow.
What accounting services do you offer for eCommerce?
Our services include: accounting, bookkeeping, sales tax compliance, financial reporting, ERP implementation support, cashflow forecasting, tax filing and advisory services, as well as accounting for Amazon and retail.
Do I get access to a dashboard to track my finances?
Yes! We provide eCommerece brands with a customized financial dashboard that gives you in-depth visibility into your revenue, expenses, cashflow, and key metrics. It’s built just for your business so you always know where you stand and where you're headed.
Do you work with international eCommerce brands?
Yes! UpCounting serves clients across the globe. We understand the complexities of international operations, VAT, and cross-border tax regulations.
Can you help with sales tax compliance?
Absolutely. We help eCommerce brands stay compliant with local, state, and international sales tax requirements, including setting up sales tax collection and filing reports. In some cases our team will handle sales tax internally, and in others, we have a network of partners who specialize in sales tax for various jurisdictions.
How does onboarding work?
We start with a discovery call to understand your business and accounting needs. Then, we handle the software setup, data clean-up (if needed), and ensure a smooth transition with dedicated onboarding support.
Who is UpCounting best suited for?
We work with fast-growing eCommerce brands. If you're running an online store and looking for specialized accounting support that scales with your business, we’re the right fit.
What tools and software do you use?
We work with leading platforms like:
-Shopify
-Quickbooks
-Xero
-Netsuite
-A2X
-Stripe
-Amazon Seller Central
-Walmart Marketplace
-BigCommerce
-PayPal
-Plooto
-Bill.com
-Dext
-ADP
-Wagepoint
-Gusto
How do I get started with UpCounting?
Getting started is easy! Just book a free consultation with our team. We’ll walk you through the process and see how we can help your business thrive.

It was great meeting you at the Founders Club!

Connecting with like-minded founders in Montreal was a blast.

As promised, we'd love to offer you a free 30-minute tax consultation - no strings attached.

Just follow the steps below, and we'll match you with the right expert on our team.